THE WORLD IS FULL OF SNACKS AND BULLSHIT

At IncríBel we don't invent magic formulas with unpronounceable names.

We use dates, oats, and nuts and list the ingredients clearly, without asterisks.

Clean label. Vegan. Gluten-free. Flavored.
The rest is noise.

WHO'S BEHIND INCREDIBLE?

  • TIAGO

    Founder & Chief Clean Label Officer

    A visionary by vocation, a serial founder by stubbornness. He went from healthy restaurants to software to honest snacks… and still found time to launch natural dog food. He's the soul of IncríBel—and the first to refuse a snack with 34 ingredients that no one can pronounce.

  • LOURENCO

    Managing Partner & Keeper of the Numbers

    He comes from the world of big retailers, but now he's playing on the right side of the force. He manages operations, opens doors, and puts Pocket Squares where they belong: in the right hands. If IncríBel has arrived at your local supermarket, it's probably his fault.

  • CARLOTA

    Creative Director & Voice of IncríBel

    The person responsible for giving words (and a face) to the "zero bullshit" manifesto. She writes like someone who cooks: with intention, without frills, and with plenty of flavor. If the brand has attitude and speaks its mind, it's because she's behind the keyboard.
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LESS "MAGIC" POWDER, MORE REAL FOOD

We don't use processed protein just to look better on the nutritional chart.

We don't make miraculous promises.
We prefer to show what we are: a small, honest brand made by people who believe in what they eat.

Things you probably didn't need to know. But now you do.

📝 Lourenço has already introduced the brand to more retailers than he ate meals this week.

📦 Our online store has already shipped to the Azores, Madeira and Switzerland.

🎨 The first logo was made in PowerPoint. And we won't show it.

🥜 Pocket Squares were designed to fit in your pocket. Literally.

🤖 Tiago founded 3 brands before IncríBel. None of them involved dates.